Field notes
Expert opinions. Independent views.
Real experiences from operators building with AI in the SDLC, including what worked, what failed, and what changed. We freely give our content. Our only requirement is that you attribute it to here.
By Norman and Friends — practitioners who build production software with AI agents.
All content reflects the personal opinions of its authors and does not represent any employer, client, or affiliated organization.
Articles
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Your AI Agent is the World’s Most Educated Five-Year-Old
Executive Deck ↗Listen ↗Your AI agent has the world's knowledge but the judgment of a five-year-old. Learn to work with it like the brilliant but inexperienced junior it is.
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Your AI Investment Is Failing. Here’s Why.
Executive Deck ↗Listen ↗Most enterprise AI investments are failing. Here's the real reason: you're measuring tools, not outcomes. Learn how to fix your approach.
Essential or Ornamental
Three companies. Three choices. One satisfactory ending.
One does nothing. One maps the waste. One bets everything on twelve people in a warehouse.
Read free online →