Field notes
Practitioner essays on building production software with AI agents.
Operator-grade reports on the systems, decisions, and economics of shipping software with AI — what worked, what failed, and what changed.
Articles
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Stop Budgeting Tokens by Engineer. Budget the Work.
Executive Deck ↗Exec summary ↗Per-engineer token caps optimize the most visible cost while hiding labor, delay, and business value. Budget AI production by accepted outcome, not individual contributor.
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Would You Spend 150% of the Labor Cost to Ship Today?
Price the outcome before its tokens. A rational token budget is a function of total delivery economics, and even 150% of labor cost can make sense when it buys enough time.
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Your AI Coding Platform Is Becoming PLM. Stop Running the Decision Like Homecoming Court.
Executive Deck ↗Exec summary ↗Listen ↗Download EPUB ↓AI coding platforms are becoming the system of record for software production. Govern them as lifecycle infrastructure, not developer preference.
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If you cannot afford the tokens, can you afford to build it?
Executive Deck ↗Exec summary ↗Listen ↗Download EPUB ↓Your CFO should not be asking what you spent tokens on as if the model invoice is a minibar tab. Your CFO should be asking why the highest-ROI production input in the software portfolio is underfunded.
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Put Tokens in the P&L, Not in a Developer Expense Report
Exec summary ↗Token costs are production costs, not developer allowances. Put them in the portfolio P&L, measure human plus AI labor against accepted outcomes, and stop mistaking visible inference bills for economic governance.
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Dear Developer: Why AI Adoption Is Slow
Executive Deck ↗Exec summary ↗Listen ↗Download EPUB ↓A letter from the executive seat to developers, managers, and directors on why AI adoption slows down when speed outruns trust, authority, and production reality.
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Your AI Token Burn Is Not the Problem. The Work Is.
Executive Deck ↗Exec summary ↗Listen ↗Download EPUB ↓Your token burn is not the problem. It is the first invoice honest enough to show that your engineering work has no value discipline.
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Before You Build a Token Economics Dashboard, Build a Value Dashboard
Executive Deck ↗Exec summary ↗Listen ↗Download EPUB ↓Before you optimize token spend, measure the completed work, human attention, cycle time, and risk reduction those tokens bought.
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Your heroes are outdated. Your influencers are underqualified. The people you need are busy.
Executive Deck ↗Exec summary ↗Listen ↗Download EPUB ↓The old software heroes explain the last era. The loudest influencers explain the demo. The builders answering customers in public are the ones closest to the truth.
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Why FDE Works: The Same Reason Consultants Work
Executive Deck ↗Exec summary ↗Listen ↗The irony is familiar: you debate a $400 model bill, approve a $180,000 SOW, and pay an outsider to say what your own engineers already told you.