Field notes
Practitioner essays on building production software with AI agents.
Operator-grade reports on the systems, decisions, and economics of shipping software with AI — what worked, what failed, and what changed.
Articles
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Your Engineering Team Ships in 28 Days. Ten of Those Days Are Work. The Other Eighteen Are a Leadership Problem.
Executive Deck ↗Exec summary ↗Listen ↗Your engineering team reports a 30% velocity improvement from AI tooling. Your CFO sees 5% on the P&L. The gap, millions per year, is sitting in your value stream, visible to anyone who picks up a marker. A whiteboard and a Tuesday afternoon will show you exactly where the money goes.
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Every Consultant Says They Can Fix Your Legacy App with AI, Here Is the Test
Executive Deck ↗Exec summary ↗Listen ↗This is the third time your company has tried to fix the monolith. The first two attempts cost millions and changed nothing. AI agents make the third attempt possible, but only if the person leading it has actually done this before. Here is how to tell in ninety seconds.
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The 2028 Problem You’re Creating in 2025
Executive Deck ↗Exec summary ↗Listen ↗Your 2025 AI decisions shape your 2028 reality. Learn why waiting for clarity is the riskiest strategy and how to build for capabilities that don’t exist yet.
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What Got You Here Won’t Keep You Here: A Letter to Technology Executives
Executive Deck ↗Exec summary ↗Listen ↗Technology executives: the skills that got you here won’t keep you here. A frank letter about adapting your leadership for the AI-native era.
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Gen 1 Lights-Off Development: I Am Building It and You Can Watch
Executive Deck ↗Exec summary ↗Listen ↗Everyone talks about autonomous AI development. Norman is actually building it. A system of agents that predicts what players want, builds a browser game, ships it, measures it, and iterates, no human in the product decision loop. Here are the rules.
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Dear CISO — Your Job Is Not to Stop AI. Your Job Is to Make It Safe to Ship.
Executive Deck ↗Exec summary ↗Listen ↗If your answer to AI is “no” until further notice, you are not reducing risk. You are pushing it into the shadows while your competitors learn to ship faster with guardrails you should have built.
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Dear Coding Agent Builders and Corporate Leaders Funding These Tools: Just Give Me the Best Model
Executive Deck ↗Exec summary ↗Listen ↗An open letter to the companies building AI coding tools and the leaders paying for them. You built something that made software fun again. Now stop making me think about which model I am on.
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What Got You Here Won’t Keep You Here: A Letter to Mid and Late-Career Developers
Executive Deck ↗Exec summary ↗Listen ↗Mid and late-career developers: AI isn’t here to replace you. But developers who use AI will replace those who don’t. Here’s how to adapt.

