Field notes
Practitioner essays on building production software with AI agents.
Operator-grade reports on the systems, decisions, and economics of shipping software with AI — what worked, what failed, and what changed.
Articles
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How to Win Without Disruption: The Senior Director’s Guide to AI That Actually Wins
Executive Deck ↗Exec summary ↗Listen ↗Senior Directors: Win the AI transformation without disrupting your political capital. A practical guide to delivering results while managing up.
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Your AI Investment Is Failing. Here’s Why.
Executive Deck ↗Exec summary ↗Listen ↗Most enterprise AI investments are failing. Here’s the real reason: you’re measuring tools, not outcomes. Learn how to fix your approach.
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The Board Memo Version: Four Sessions, Four Decisions, One Operating Plan
Executive Deck ↗Exec summary ↗Listen ↗A concise board memo for executive teams: the four-session operating model, timeline, decisions, governance, and risk controls to move from AI ambiguity to measurable execution.
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Stop Asking for “Advanced” AI Training
Executive Deck ↗Exec summary ↗Listen ↗Advanced AI training is a status marker, not a learning objective. Discover what you actually need to know based on your role and current skill level.
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The Bottlenecked CEO: You Don’t Need New Metrics to Quantify AI Value. You Need the Courage to Eliminate the Silos That Make Measurement Impossible.
Executive Deck ↗Exec summary ↗Listen ↗A CEO watches a startup take 10 percent of his market in 8 months. The problem is not metrics. It is the silos that make measuring AI value impossible. A story about organizational courage.
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The Tool Is a Commodity. The Organizational Adoption Expertise Is Not.
Executive Deck ↗Exec summary ↗Listen ↗The performance gap between top Gen AI coding tools is not what is slowing you down. Your governance model and your SDLC are. Pick the vendor who will coach your executives on how to actually build.
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Dear Coding Agent Builders and Corporate Leaders Funding These Tools: Just Give Me the Best Model
Executive Deck ↗Exec summary ↗Listen ↗An open letter to the companies building AI coding tools and the leaders paying for them. You built something that made software fun again. Now stop making me think about which model I am on.
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Gen 1 Lights-Off Development: I Am Building It and You Can Watch
Executive Deck ↗Exec summary ↗Listen ↗Everyone talks about autonomous AI development. Norman is actually building it. A system of agents that predicts what players want, builds a browser game, ships it, measures it, and iterates, no human in the product decision loop. Here are the rules.
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Waste Density vs Value Density: Managing the Emotions of Your Board with Real Economics
Executive Deck ↗Exec summary ↗Listen ↗Learn to communicate AI value to your board using waste density vs. value density. Move beyond emotional arguments to real economics.
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Every Agile Artifact Was Built to Derisk Humans Writing Code
Executive Deck ↗Exec summary ↗Listen ↗Every agile artifact exists to derisk humans writing code. AI changes that equation. Here’s what to keep and what to throw away.
Corporate fiction
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