AI Product Management & Customer Experience
How AI changes product discovery, working prototypes, customer feedback, absorption velocity, and the systems companies use to decide what should ship next.
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Introducing Synthetic Users, Customers, and Personas
Executive Deck ↗Exec summary ↗Listen ↗A synthetic user is an LLM agent calibrated to a real reader persona that can navigate your product, read your copy, and tell you what is wrong before a real customer does. Here is how to build them, where they break, and why your feedback loop is six weeks too long.
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Gen 1 Lights-Off Development: I Am Building It and You Can Watch
Executive Deck ↗Exec summary ↗Listen ↗Everyone talks about autonomous AI development. Norman is actually building it. A system of agents that predicts what players want, builds a browser game, ships it, measures it, and iterates, no human in the product decision loop. Here are the rules.
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We Kissed Specs and PRDs Goodbye. Product Managers Pass POCs Now.
Executive Deck ↗Exec summary ↗Listen ↗Nobody looks forward to backlog grooming. Nobody ever did. AI made it possible to skip the ceremony and hand engineering a working proof of concept instead of a story card. Here is what changes when you let it.
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Customer Absorption: Your New Software Engineering Bottleneck
Executive Deck ↗Exec summary ↗Listen ↗Your engineering team can now ship a feature a day. But your customers cannot absorb a feature a day. The new bottleneck is not building. It is receiving.
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One Hundred POCs a Day
Executive Deck ↗Exec summary ↗Listen ↗Picture this. You wake up to three fully functioning proof of concepts, each with a complete go-to-market plan, built and validated by agents overnight. A hundred started. Three survived. This is not 2030. You could have done this last month.
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The Customer Product Operating Model
Executive Deck ↗Exec summary ↗Listen ↗Your product team spends 60% of their time on coordination that agents handle in minutes. Building is no longer the bottleneck, your customer's capacity to receive what you ship is. The operating model that wins is embarrassingly simple: talk to customers, figure out what to build, ship it, make sure it lands.
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Your Sales CRM Is Now a Tax, Not a Moat
Executive Deck ↗Exec summary ↗Listen ↗Your revenue team already exports pipeline data out of the CRM to do the real work somewhere else. You are not buying a strategic platform. You are paying $2.2 million a year for a database you already own, and four engineers could replace it in twelve weeks.
Corporate fiction
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