Field notes
Practitioner essays on building production software with AI agents.
Operator-grade reports on the systems, decisions, and economics of shipping software with AI — what worked, what failed, and what changed.
Articles
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Everything You Learned About Building Software Is Already Wrong
Executive Deck ↗Exec summary ↗Listen ↗You read Brooks. You read Fowler. You read The Phoenix Project and highlighted the good parts. Then you built something on Claude Code this weekend and realized your entire engineering organization is obsolete. Here is what building software actually looks like in 2026.
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AI Will Not Save Your Monolith. These Three Things Might.
Executive Deck ↗Exec summary ↗Listen ↗Every executive wants AI to magically modernize their 10 million line monolith. It won’t. Here’s what you actually need, and why you’ve been asking the wrong question for the last two years.
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Your heroes are outdated. Your influencers are underqualified. The people you need are busy.
Executive Deck ↗Exec summary ↗Listen ↗Download EPUB ↓The old software heroes explain the last era. The loudest influencers explain the demo. The builders answering customers in public are the ones closest to the truth.
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Customer Absorption: Your New Software Engineering Bottleneck
Executive Deck ↗Exec summary ↗Listen ↗Your engineering team can now ship a feature a day. But your customers cannot absorb a feature a day. The new bottleneck is not building. It is receiving.
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One Hundred POCs a Day
Executive Deck ↗Exec summary ↗Listen ↗Picture this. You wake up to three fully functioning proof of concepts, each with a complete go-to-market plan, built and validated by agents overnight. A hundred started. Three survived. This is not 2030. You could have done this last month.
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Introducing Synthetic Users, Customers, and Personas
Executive Deck ↗Exec summary ↗Listen ↗A synthetic user is an LLM agent calibrated to a real reader persona that can navigate your product, read your copy, and tell you what is wrong before a real customer does. Here is how to build them, where they break, and why your feedback loop is six weeks too long.
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The AI Soft Ban Assessment
Executive Deck ↗Exec summary ↗Listen ↗A browser-only scoring assessment for whether your company has quietly soft-banned AI in the SDLC while still calling itself AI friendly.


