Your product team spends 60% of their time on coordination that agents handle in minutes. Building is no longer the bottleneck, your customer’s capacity to receive what you ship is. The operating model that wins is embarrassingly simple: talk to…
Capability is the only durable AI moat. Tooling is rented; capability compounds.
Reorient product around customer absorption, not feature velocity.
Product organizations are optimized to feed the engineering constraint, even as AI-assisted development shifts that constraint from building to customer absorption.
The primary role of product management is to understand the customer, synthesize market signals, and translate insight into value; all other activities are secondary.
Agent-driven development accelerates the creation of functional prototypes, shifting the product deliverable from documentation to demonstrable software.
The new bottleneck is the customer's capacity to absorb change, requiring product teams to manage adoption, onboarding, and continuous feedback loops.
The first question for any product leader: where do product managers spend their time, and what does that activity reward?
Capability is the only durable AI moat. Tooling is rented; capability compounds.
Reorient product around customer absorption, not feature velocity.
Product organizations are optimized to feed the engineering constraint, even as AI-assisted development shifts that constraint from building to customer absorption.
The primary role of product management is to understand the customer, synthesize market signals, and translate insight into value; all other activities are secondary.
Agent-driven development accelerates the creation of functional prototypes, shifting the product deliverable from documentation to demonstrable software.
The new bottleneck is the customer's capacity to absorb change, requiring product teams to manage adoption, onboarding, and continuous feedback loops.
The first question for any product leader: where do product managers spend their time, and what does that activity reward?
After 20 years in software development, Norman is both a hands-on leader and defining the new age of AI SDLC for some of the biggest brands in the world — and exploring it with the builders. He writes here about things he is hearing and seeing. All posts are his personal points of view and do not reflect any employer or any customer he has ever had contact with.
The views and opinions expressed in this article are the author’s own and do not represent the positions of any employer, client, or affiliated organization.
