Articles
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Your Sales CRM Is Now a Tax, Not a Moat
Executive Deck ↗Listen ↗Your revenue team already exports pipeline data out of the CRM to do the real work somewhere else. You are not buying a strategic platform. You…
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The Quiet Gift of 2025: Three Models That Changed Everything
Executive Deck ↗Listen ↗Three frontier AI models from Anthropic, Google, and OpenAI arrived in December 2025. The gap between engineers using AI to reason through problems and those using…
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Congratulations: You Just Reinvented Peter Gibbons from Office Space
Executive Deck ↗Listen ↗A 2025 parody exploring how enterprise AI adoption recreated Office Space. Your measurement systems train top performers to do just enough. That is not their failure.…
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The 2028 Problem You’re Creating in 2025
Executive Deck ↗Listen ↗Your 2025 AI decisions shape your 2028 reality. Learn why waiting for clarity is the riskiest strategy and how to build for capabilities that don't exist…
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What Got You Here Won’t Keep You Here: A Letter to Technology Executives
Executive Deck ↗Technology executives: the skills that got you here won't keep you here. A frank letter about adapting your leadership for the AI-native era.
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What Got You Here Won’t Keep You Here: A Letter to VPs of Engineering
Executive Deck ↗VPs of Engineering: your playbook is obsolete. Here's how AI changes everything about how you lead, measure, and develop your organization.
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What Got You Here Won’t Keep You Here: A Letter to Engineering Directors
Executive Deck ↗Engineering directors have 18 months to prove they can transform teams for AI. The market in 2028 will have directors with proven transformation track records. Will…
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Developer, Development & Programming, Director, Industry & Business, Industry Research, Leadership, ManagerExploring Developer Happiness in the AI-SDLC
Executive Deck ↗Exploring what developer happiness looks like when AI handles the tedious work. Research and insights on the emotional side of AI adoption.
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Your Questions About AI in the SDLC Reveal Exactly Where You Are in the Adoption Curve—And How to Bridge the Gap Before You Waste a Year
Executive Deck ↗Listen ↗Your questions about AI in the SDLC reveal your adoption maturity level. Diagnose where you are and learn how to accelerate your journey.
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Gen AI in the SDLC Is Infrastructure Now—And Every One of Your Engineers Picked Their Own
Executive Deck ↗Listen ↗Gen AI in the SDLC is now infrastructure, not innovation. But every engineer picked their own stack. Here's why that's a governance problem.
Essential or Ornamental
Three companies. Three choices. One satisfactory ending.
One does nothing. One maps the waste. One bets everything on twelve people in a warehouse.
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