Why most companies will not do this
Someone signed that CRM contract. Probably someone senior. Probably someone still in the room. Admitting that decision is now a tax — that is a hard conversation.
The board is used to seeing that logo in the technology stack. The CFO has the renewal in the budget forecast. Sales leadership has trained an entire generation of reps on the existing workflow. Procurement has a relationship with the account team.
None of those are reasons to keep paying. They are reasons nobody wants to be the first person to say stop. That is inertia dressed up as strategy.
You have seen this movie before
On-prem infrastructure nobody would kill because the VP who approved the data center was still in the room. Monolithic codebases nobody would decompose because the migration felt scarier than the pain. Manual QA nobody would automate because the test team's jobs were on the line.
The pattern is always the same. The incumbent is expensive and limiting. The alternative is cheaper and better. Everyone knows it. Nobody wants to say it out loud. Someone finally does. Eighteen months later, the entire industry has moved and the holdouts are scrambling.
Inflection point
The CRM is at that inflection point right now.