Articles
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Your Transformation Org Just Got a Fifteen-Year Service Award. Now You Want to Repeat That Pattern with AI?
Executive Deck ↗Exec summary ↗Listen ↗Your Agile Transformation VP just got a 15-year service award. The org still cannot release without a CAB meeting. Now you are building an AI team with the same playbook. You know how this ends.
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You Do Not Have Time for a Two-Hour Kickoff but You Have Time to Fail for a Year
Executive Deck ↗Exec summary ↗Listen ↗A VP told me his org only had 30 minutes for AI training. I recommended the two-hour kickoff that has consistently produced results. He said they did not have time. That told me everything I needed to know.
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I Drove a Cactus Into a House in Marseille, France
Executive Deck ↗Exec summary ↗Listen ↗You keep buying the fastest tool on the market and wondering why nothing changed. The problem is not the vehicle. The problem is your streets were designed a thousand years ago for donkeys. Here is what to do about it.
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Introducing Synthetic Users, Customers, and Personas
Executive Deck ↗Exec summary ↗Listen ↗A synthetic user is an LLM agent calibrated to a real reader persona that can navigate your product, read your copy, and tell you what is wrong before a real customer does. Here is how to build them, where they break, and why your feedback loop is six weeks too long.
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Your Leaders Stopped Building. Now Vendors Own Your AI Strategy.
Executive Deck ↗Exec summary ↗Listen ↗Your technology leaders stopped building years ago. When AI arrived, vendors filled the vacuum. The fix is not better tools. It is rebuilding the technical leadership capability you let atrophy.
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The Tool Is a Commodity. The Organizational Adoption Expertise Is Not.
Executive Deck ↗Exec summary ↗Listen ↗The performance gap between top Gen AI coding tools is not what is slowing you down. Your governance model and your SDLC are. Pick the vendor who will coach your executives on how to actually build.
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Gen 1 Lights-Off Development: I Am Building It and You Can Watch
Executive Deck ↗Exec summary ↗Listen ↗Everyone talks about autonomous AI development. Norman is actually building it. A system of agents that predicts what players want, builds a browser game, ships it, measures it, and iterates — no human in the product decision loop. Here are the rules.
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How to Build an AI-Native Engineering Team (Not an AI-Assisted One)
Executive Deck ↗Exec summary ↗Listen ↗Most teams added AI tools and called it transformation. An AI-native engineering team requires two things most organizations are not willing to change: the staffing model and the governance model. Here is what both look like.
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Customer Absorption: Your New Software Engineering Bottleneck
Executive Deck ↗Exec summary ↗Listen ↗Your engineering team can now ship a feature a day. But your customers cannot absorb a feature a day. The new bottleneck is not building. It is receiving.
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Every Consultant Says They Can Fix Your Legacy App with AI — Here Is the Test
Executive Deck ↗Exec summary ↗Listen ↗This is the third time your company has tried to fix the monolith. The first two attempts cost millions and changed nothing. AI agents make the third attempt possible — but only if the person leading it has actually done this before. Here is how to tell in ninety seconds.
Essential or Ornamental
Three companies. Three choices. One satisfactory ending.
One does nothing. One maps the waste. One bets everything on twelve people in a warehouse.
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