If you haven’t seen an agent build software in November 2025, hop on YouTube. The demos are everywhere. AI writes code. AI finds bugs. AI generates tests.
You’ve seen it. Your board has seen it. Everyone has seen it.
So why are you about to sit through it again?
When you schedule a meeting with a vendor, you’re hoping for a strategic conversation. You want to understand whether this tool matters for your situation. Instead, you’re going to get the same demo, followed by “trust me bro, this will transform your engineering org.”
Skip that. When you book the meeting, ask upfront: “Can we have a Field CTO or Principal Engineer join the initial call?” This isn’t rude. The vendor wants to accelerate your adoption just as much as you do. Getting the right people in the room from the start helps everyone.
There are three questions you need to answer before AI touches your SDLC. Your goals. Your constraints. Your current state. If you can’t answer those today, that’s your first problem to solve.
A real partner asks you those questions before showing you anything. They’ve seen too many implementations fail because nobody asked upfront. They’ve watched million dollar tools gather dust because nobody connected them to actual business outcomes. They don’t want that for you. Frankly, they don’t want it for themselves either.
Someone just trying to close skips straight to the demo. Trust me bro.
Any partner worth working with long term will have a fleet of these Field CTOs and Principal Engineers. Not one overbooked solutions architect stretched across forty accounts. A fleet. People who’ve done this across financial services, healthcare, retail, SaaS. People who can pattern match your situation to the dozens they’ve seen before. No, they’re not going to run a Big 4 reorg. But they can help you think through things. They can tell you when you’re not ready. They can tell you when you’re solving the wrong problem.
That’s the difference between a vendor and a partner. A vendor sells you software. A partner helps you succeed with it.
If they can’t put someone like this on the first call, or tell you it’s a premium service tier, they’ve answered the question of how they see this relationship. Believe them.
Be polite. Be kind. Ask for the strategic conversation before you sit through the demo.
And if you buy anyway?
You’ve chosen “trust me bro” over “help me think.”
Hope has never been a strategy.
Engineering leader who still writes code every day. I work with executives across healthcare, finance, retail, and tech to navigate the shift to AI-native software development. After two decades building and leading engineering teams, I focus on the human side of AI transformation: how leaders adapt, how teams evolve, and how companies avoid the common pitfalls of AI adoption. All opinions expressed here are my own.