The #shipped-with-ai channel
No celebrations. No transformation theater. Just: what you shipped, how long it took, link to the PR, and one thing that surprised you.
Three weeks after launch: 300 people in the channel. Posts every single day. Engineers getting competitive. A frontend engineer saw the backend team eliminating API boilerplate. Asked if it would work for Redux actions. Two days later, she shipped it.
"That's viral," Terry's friend said. "Yeah. And I didn't mandate any of it. The culture is changing and I'm not even trying to change it."
The mechanism
Evidence spreads laterally without anyone issuing a directive. The people who see results want to replicate them. The channel is not a celebration — it is a proof of concept library that updates itself.
Test environment maintenance — eliminated
The first visible win: completely automated test environment maintenance. Something everyone hated. Something visible enough that other teams would notice.
Terry did not announce it. They just stopped having the problem. Took three days before another team asked how they did it.
The lesson
Pick something everyone hates. Fix it. Do not announce it. Wait for someone to ask. The credibility of the question "how did you do that" is worth more than any transformation kickoff.