I Drove a Cactus Into a House in Marseille, France

You keep buying the fastest tool on the market and wondering why nothing changed. The problem is not the vehicle. The problem is your streets were designed a thousand years ago for donkeys. Here is what to do about it.

Every executive I sit down with wants to talk about AI tools. Which one is fastest, which one benchmarks best, which one their competitor just adopted. I keep steering the conversation somewhere they do not expect, and it starts with a question I learned at a logistics company in Indianapolis when I was 23 years old, driving a forklift and writing PHP in the same shift. The question has nothing to do with software. It has everything to do with why your AI investment is underperforming.